Idea, concept, design - the depiction of a possible reality.
Illustrations and product stories make our ideas tangible: the advantages, special features and promises of the products.
Storyboards show people the user-scenarios of tomorrow. Multimedia presentations and animations indicate what role the product will play in the years to come.
Prototypes are presentation to take hold of the concept becomes threedimensional reality. The model demonstrates effects of colour and various combinations of colour and form.
An idea, a product not long ago, it only existed in the minds of Product Visionaires, now it is reality, and tomorrow it can be found everywhere.