Knowledge of trends, understanding lifestyles, creative strength, surprising ideas – this is the material from which our team of creative minds develops its concepts.

Understanding comes first. The topic, the market, the competition, the connected industries – all the relevant bits of information are part of the whole. This is how the background to creative processes is developed.

Then we establish the framework within which we will operate. It is determined by the behaviour of the consumer, by target groups and lifestyles – when, where and how can the product be put into use ?

Creative techniques and mutual inspiration allow product ideas to develop step by step, session by session. Insights and understanding turn into concepts.